This approach wins clients' long-term trust - MyFitWorld

This approach wins clients' long-term trust

TURN TO THE BRIGHT SIDE

As a personal trainer, your skill is achieving impressive results with your clients and maintaining long-lasting relationships with them. Client retention is a key aspect of a successful career in this field. To achieve this, you must offer more than just physical training. Here are a few key steps to ensure the status of "no one like my trainer": Listen and understand the needs of clients.

The first step

First step towards retaining clients is deeply understanding their goals, needs, and limitations. Each individual is unique, so it’s important to tailor your program and approach to each client. Active listening and empathy are key in this process. Ask questions, provide support, and show interest in their individual goals. For example, “I want to lose weight” is a goal, but the true GOAL is:

1. I want to get ready for summer

2. I want to be more attractive to that person

3. I want to have more self-confidence

4. I want to reduce the risk of heart attack

This approach wins clients' long-term trust

Create personalized training plans

One of the main reasons people hire personal trainers is to get a fully customized exercise approach. Your ability to create a training plan tailored to the needs and goals of each client will set you apart. This includes properly dosing exercises, carefully selected training methods, and considering individual needs for recovery and nutrition, as well as the client’s character. Some are ready to “attack” their goal with full dedication. In contrast, others need a much more gradual approach: personalization in planning and programming of training necessarily reflects in the psychological approach to clients.

Set realistic expectations

Continuous communication and monitoring

Educate about health and exercise

Motivate and encourage

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MyFitWorld Team

Editorial
Our platform is designed to help you transform the way you work and take your training business to the next level - whether you're a personal trainer working in the gym, offering one-on-one sessions, or have an online presence.
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