5 Steps to Establish a Strong Personal Brand as a Personal Trainer
Training is all about relationships. The client-trainer relationship is usually a very personal one and for me, this is why it’s important to develop a personal brand that people can easily identify and trust.
A personal brand speaks directly to the consumer who wants to learn from someone who has been in their position and has hands-on experience.
Building your brand is about striving for the best in life, seeking purpose, and making meaningful contributions. I adopt a 'sharing' approach for my brand, leading through personal example, authentic sharing, and aspiring to be a role model.
It's crucial to embody the principles of a healthy lifestyle in my daily actions, appearance, writings, and interactions with the world. This not only reflects on me as an individual but also on my company. Below are the key strategies to develop personal brand effectively.
1. Take a stance
Figure out what you believe in and what makes you a great coach. Craft a message for your personal brand that is real, unique and consistent.
In my case, clients, people who visit my site and followers on my social media platforms know that I’m a fitness trainer but I also share a more personal side like the start of a career and business in fitness, my personal development and evolution as a person, my views on world events and even my family life.
All these things are aspects of my life that other people can relate to and that other, bigger companies might not have the ability to recreate
2. Find a niche
While akin to adopting a stance, this approach delves more deeply into the essence of the business itself. It involves identifying our unique qualities or distinctions and leveraging them to attract ideal clients who align with our business profile.
For instance, Calisthenics serves as my gateway into the fitness realm, representing my expertise in coaching and programming, nurtured through extensive experience and education. Consequently, my personal brand has become closely associated with this training discipline.
Thus, when individuals seek a Calisthenics trainer, my company emerges as the preferred choice due to this alignment.
3. Build an active social media
Engaging on social media offers a direct channel to connect with potential clients, showcasing our authentic selves and employing the ‘sharing’ method consistently.
This approach serves as a powerful avenue for business expansion, connecting with kindred spirits, expressing our unique voice, and fostering collaborations with fellow professionals to amplify our message.
Personally, social media has proven to be a rich source of opportunities for me, as I actively share aspects of my life, my progress in calisthenics, and my entrepreneurial journey.
Through this, I’ve drawn individuals embarking on similar paths, eager to glean insights and knowledge from my experiences.
4. Talk to your audience
Our target client is waiting to be reached, and it’s essential to engage with them directly. It’s crucial to understand who our client is to identify the problem we’re addressing. Tailoring our message specifically to resonate with them is key.
I communicate with individuals who aspire to transform their lives, craving accountability, structure, and support in their fitness endeavors. Drawing from my own experiences and empathizing with their situation, I offer genuine solutions.
Authenticity is paramount; I infuse my message with a sense of enjoyment while consistently delivering value.
5. Be consistent
This is actually the most important thing in building a brand and something where many give up.
Just like as trainers know that without consistency clients will never achieve results, the same principle applies in building a brand.
Being consistent in marketing, regularly posting valuable content on social media, sticking to the values and beliefs you stand for, and being consistent in that. It’s not easy, but it’s worth the effort.
In addition to all of this, digital technology can greatly assist in brand building. Creating your own application enhances your authority, makes you recognizable, and also helps you automate your business processes.
To build an app from scratch, it takes a lot of time and investment to make it work. MyFitWorld platform offers you the opportunity to create your app without huge investments, testing, issues with programmers, etc.
The process typically takes months, even years. Opting to create your own app on the MFW platform saves you a lot of money, time, and energy, and you will definitely achieve results much faster.
You get your branded application, with your brand colors, logo, where you have all the conditions to run your business in one place. Creating plans and programs for clients, communicating with them, keeping track of workouts, monitoring progress, providing top-notch customer support for your clients.
Investing in the development of your business is always a good investment. Let technology work for you.
MyFitWorld Team
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