A client's progress isn't something that happens only during that one hour you're together. It happens every day, through small decisions and achievements. If you don't have a way to make that progress visible and tangible, you lose the strongest weapon for motivation and client retention that exists.

We used to think a gym's job was to provide a great experience inside the building. That's not enough anymore. Your members aren’t just buying access to treadmills; they are buying into a lifestyle. They don’t just want workouts; they want an ecosystem. An app is no longer a “nice-to-have” ...

As a fitness professional, having too many personal training clients might seem like a great problem to have, right? However, this can quickly turn into a real challenge.

The time of year when personal trainers are the busiest is right now; everyone wants to get ready for the upcoming summer and look good on the beach.