6 PROVEN WAYS TO GET MORE PERSONAL TRAINING CLIENTS

1. Utilize Client Referrals: In the fitness realm, positive word-of-mouth referrals from existing clients are invaluable. They can eloquently endorse your expertise and dedication during sessions, potentially leading to new client prospects among their friends. After a session, delicately broach the topic by expressing appreciation and subtly mentioning your availability for referrals. Establishing a simple and respectful dialogue fosters an environment conducive to client referrals. Consider implementing a referral program to further incentivize client referrals, enhancing your outreach efforts.

2. Showcase Client Testimonials: Testimonials serve as compelling endorsements for your personal training services. Sharing feedback from satisfied clients can effectively promote your proficiency without appearing overly self-promotional. Testimonials can take various forms, ranging from heartfelt messages to visual representations of client achievements. It’s imperative to obtain explicit consent before sharing any testimonials, ensuring that clients feel comfortable and respected throughout the process. Emphasize testimonials that highlight tangible fitness outcomes or endorse your training methodology, aligning with prospective clients’ key decision-making criteria.

3. Offer A Trial Session For Free: Encourage potential clients to take the first step towards achieving their fitness goals by offering a complimentary trial session through the MyFitWorld app. This approach is ideal for individuals who are curious about personal training but may feel hesitant or uncertain. During the trial session, take the opportunity to engage with each person, inquire about their fitness objectives, and understand the obstacles they face in reaching their full potential. This personalized approach demonstrates your friendliness and attentiveness while allowing you to tailor your guidance to meet each client’s specific needs, whether it be weight loss or marathon preparation. Additionally, allocate time during the session to familiarize clients with the MyFitWorld app, showcasing the convenience and flexibility of training programs under your guidance. By the end of the trial session, many participants may be inclined to commit to regular training sessions. For those who are not yet ready, there remains the possibility of future engagement or referrals to friends, contributing to your overall success.

4. Market your training services on social media: All top fitness professionals market themselves on social media. And with the average person spending roughly 2.5 hours on social media per day, if you’re not there, you’re missing out. That’s not the only reason why social media is so important, though. When someone’s deciding whether they want to train with you, it’s not uncommon for your social media channels to be among the first things they look up. If your energy, know-how, and vibe come across right on social media, you’ll make a great impression on every potential client. For trainers, the core social media platforms are Instagram, Facebook, and TikTok. Instagram is super visual, and makes it easy for clients to reach out to you directly in the DMs. Facebook’s massive audience can’t be overlooked either, and TikTok offers you the best chance of getting organically discovered by fitness clients.

5. Write Articles For Fitness Magazines anad Blogs: Establishing yourself as a fitness authority can be achieved by contributing articles to local, regional, or national fitness magazines and blogs. Each piece you write not only enhances your credibility but also provides valuable content for your social media channels and newsletters. Moreover, it offers an opportunity to introduce yourself to an audience aligned with your target demographic.

6. Build Your Network: The age-old cliche is true: your network is your net worth. When you’re trying to grow your business and get more personal training clients, the most valuable people in your network are other trainers and wellness professionals. You might know a physiotherapist from a kinesiology class you took years ago, or a yoga teacher who you went to high school with. No matter what the connection is, your audience and theirs are… like, almost the exact same people. (Everyone who cares about their health and wellness.) Reach out to them and offer a referral swap. You’ll send your clients their way, and they can point theirs in your direction, too. You won’t poach each others’ business—since you offer different services around fitness—but everyone will get more clients.